You own a business and you've made the decision to invest in marketing. You know that marketing can contribute positively to your business results, but you don't know how exactly. A good marketing strategy is more than a weekly ad in the local newspaper, or placing a post on a social medium.

Many Startups and entrepreneurs struggle with marketing.
They still do not know exactly what marketing is and how it works.
Marketing is about being found and recognized by the right target group.

To be found and recognized, it is important that your brand remains consistent in all contact moments, online and offline.
A good strategy. But what if you are overwhelmed by a lack of resources, tools and processes? What if, as a startup, you have to deal with the demands of multiple marketing channels? Do you have time to keep up with it all?

What is spaghetti marketing?

Often you see entrepreneurs not writing out a strategy and just messing around, without thinking about who the target group is, what the customer journey entails and what the entry and exit points are in this journey. Then we have 'spaghetti marketing' where everything goes in all directions: often with a lot of money and energy, but without results.

This spaghetti marketing can be recognized by the following three characteristics:

1.     No clear strategy
2.     No KPIs
3.     No focus on the target group

If you have a clear strategy, you know exactly when, how and where to go: online and offline.

You also know what your KPIs are, so you can measure whether your efforts are successful or not. The most important thing is focus: if you focus on one channel or target group, for example, you can see which campaigns are working well and which are not. If you don't have a clear strategy or no clear KPIs, then it's impossible to see what's working or not. You just throw spaghetti against the wall and hope something sticks!

1.     Determine your target group
2.     Analyze the customer journey
3.     Create a strategy for your target audience
4.     Create content for each stage of the customer journey.
5.     See more tactics and benefits

Takeaway: Spaghetti marketing is actually not very effective. 

Conclusion

Don't just throw something at the wall and see what sticks, think about what exactly you want to achieve with a campaign.

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