How to Buy Verified Trustpilot Reviews in the USA

Published 06 Jul 2025

In today’s hyper-competitive online economy, customer reviews are digital gold. A single five-star review can bring in more business than an expensive marketing campaign. Among all review platforms, Trustpilot stands out as one of the most influential and widely trusted.

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Because of its visibility on Google, integration with eCommerce platforms, and impact on customer buying decisions, businesses—especially small and local ones—are under immense pressure to maintain glowing ratings. This pressure has given rise to a controversial yet booming underground market: buying verified Trustpilot reviews.

This article dives deep into how businesses in the USA buy verified Trustpilot reviews, how the system works, who the players are, what “verified” actually means, and the risks and ethical issues that surround it.

What Are Verified Trustpilot Reviews?

Before diving into the buying process, let’s understand what a verified review actually is.

Trustpilot's Verification Criteria

A review is labeled as "Verified" when:

The reviewer made a real purchase or used a service.
The review was prompted by a Trustpilot review invitation, usually sent by the business via Trustpilot’s own system or integrated software.
Trustpilot can link the review to a transactional event, such as a receipt, invoice, or delivery.

Verified reviews carry more weight than unverified ones. They’re harder to fake, more credible, and less likely to be removed by moderation algorithms. That’s why buying verified reviews has become a more sophisticated—and expensive—practice.

Why Businesses Want to Buy Verified Trustpilot Reviews

1. Boost Credibility and Social Proof

Online shoppers use reviews to validate their purchasing decisions. Verified reviews seem trustworthy and real—perfect for conversion optimization.

2. Improve Search Engine Rankings

Verified reviews often show up in Google Seller Ratings, which boosts a company’s SEO, trust factor, and click-through rate on ads.

3. Compete Locally

Local businesses in cities like New York, Miami, or Los Angeles face stiff competition. A few extra positive reviews can make a huge difference in local search rankingsand Google Maps listings.

4. Push Down Negative Reviews

Buying positive reviews—especially verified ones—can help bury older or negative feedback and reset the narrative.

How Verified Trustpilot Reviews Are Bought in the USA

Let’s break down the entire process of buying verified reviews on Trustpilot, as it typically occurs among businesses in the U.S.

Step 1: Finding a Seller

Most businesses don’t know where to start. But once they decide to explore the idea of buying reviews, they usually find providers in the following places:

1. Freelancer Platforms

● Fiverr, Upwork, Legiit, and PeoplePerHourhost gigs where sellers promise “Trustpilot review help.”

● These are coded listings, often using vague language like:

○ “Trustpilot profile enhancement”

○ “Organic Trustpilot reputation boost”

● Sellers may offer "verified reviews" from “real accounts in the USA.”

2. Private Telegram Channels & Discord Groups

● There are closed communities for sellers and buyers of reviews.

● Some sellers have access to eCommerce or service platforms and generate real transactions (explained below).

● Prices here are usually higher—$50 to $200 per verified review.

3. Reputation Management Agencies

Some “digital marketing agencies” offer services like:

● Review generation

● Online brand reputation repair

● “Review diversification” (i.e., seeding reviews across platforms)

These firms often have insider knowledge of Trustpilot’s systems and connections with third-party fulfillment services to generate actual purchases and trigger verified reviews.

Step 2: How Sellers Create Verified Reviews

Method 1: Real Transactions + Real Reviewers

● The seller buys a real product/service from your store (or pretends to).

● You send an actual confirmation email with a Trustpilot invitation.

● The reviewer writes a positive review through the official Trustpilot link—making it a verifiedreview.

✔️ High quality
❌ High cost (usually $75–$200 per review)

Method 2: Using Aged Customer Accounts

Some sellers maintain fake but aged Trustpilot user accounts, created with:

● U.S.-based IP addresses (residential proxies)

● Full purchase histories (from real or faked receipts)

● Real names and photos to avoid detection

They use these accounts to submit reviews after staging an “order” via dummy websites or by coordinating with businesses to fake transactions.

✔️ Faster delivery
❌ Higher risk of detection and removal

Method 3: Review Swapping Between Businesses

This less shady method involves real customers of one business reviewing another in exchange for favors, discounts, or services.

For example:

Business A in Texas agrees to write 5-star reviews for Business B in New York, and vice versa.

Some businesses have built entire review-swapping networks on Reddit, LinkedIn, and private Slack groups.

Method 4: Dark Web & Automation Bots

The most unethical and risky route involves the use of bots and automation tools to mass-generate fake but “verified” looking reviews using stolen identities and breached Trustpilot accounts.

This method is rare, expensive, and extremely dangerous.

❌ Illegal and traceable
❌ FTC violations
❌ Trustpilot bans guaranteed

How Much Do Verified Trustpilot Reviews Cost in the USA?

Provider Type

Cost Per Verified Review

Quality

Risk

Freelancer (Fiverr/Upwork)

$30 – $75

Medium

Telegram/Discord Sellers

$60 – $150

High

Medium to High

Marketing Agencies

$75 – $200

Very High

Low to Medium

Dark Web Services

$200+

Variable

Extreme

Can Trustpilot Detect Purchased Verified Reviews?

Yes, and here’s how:

● AI Moderation Tools: Trustpilot uses algorithms to detect fake or repetitive review patterns.

● IP Tracking:Reviews from unrelated IPs raise red flags.

● Behavioral Analytics: Accounts that review only one business are suspicious.

● User Reports:Competitors or customers can flag questionable reviews.

If detected, Trustpilot may:

● Remove reviews

● Suspend the business profile

● Place a red warning label (“We’ve detected misuse on this profile.”)

Legal Implications in the USA

Federal Trade Commission (FTC) Guidelines

The FTC strictly prohibits:

● Fake or misleading reviews

● Undisclosed paid endorsements

● Deceptive advertising

In 2023, the FTC proposed a new rule that would allow it to fine companies up to $50,000 per fake review.

Real case: A U.S. skincare brand was fined over $600,000for using fake reviews on multiple platforms, including Trustpilot.

Consequences of Getting Caught

Type of Risk

Potential Consequence

Trustpilot Ban

Loss of business profile + red flag

Legal Action

FTC fines + lawsuits

Customer Trust

Permanent brand damage

SEO Penalty

Lower rankings + ad disapproval from Google

Why Some Businesses Still Take the Risk

Despite the dangers, some U.S. businesses continue buying verified reviews for reasons like:

● Quick wins during a product launch

● Suppressing negative PR

● Competitive pressure

● Lack of awareness of consequences

Many see it as a “gray area” rather than outright fraud—especially when real customers are involved in a loosely incentivized setup.

Ethical Alternatives to Buying Verified Reviews

If you're considering boosting your Trustpilot profile without breaking the rules, here are safe, ethical alternatives:

1. Email Review Invitations

Use tools like:

● Trustpilot’s Auto-Invite system

● Klaviyo

● Mailchimp

Automate follow-ups asking satisfied customers for reviews.

2. SMS-Based Review Campaigns

Use platforms like Podiumor Birdeye to request reviews via text. These methods tend to have higher open and conversion rates.

3. Incentivize Feedback Transparently

Offer rewards for feedback, not specifically for positive reviews:

“Leave a review and get entered into a giveaway!”

Just make sure to disclose the incentive, as per Trustpilot and FTC guidelines.

4. Exceptional Customer Experience

Ultimately, no review is more powerful than the one that’s genuine and unsolicited. Focus on:

● Faster delivery

● Friendly service

● Personalized experiences

Final Thoughts: Is It Worth It?

Buying verified Trustpilot reviews in the USA may seem like a shortcut to success, but the long-term risks far outweigh the benefits:

✅ Short-Term Gain
❌ Long-Term Pain

Instead of manipulating your online reputation, invest in real customer relationships, ethical marketing, and transparency. These build not just a higher Trustpilot score—but real trust.

TL;DR: Key Takeaways

● Verified Trustpilot reviews are tied to real transactions and carry more credibility.

● There's a black market in the