File name: Challenges In Service Marketing Pdf

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👉Challenges In Service Marketing Pdf

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South Africa is among the most urbaniz ed countrie s in Africa a nd has an urb an populatio n that is gro wing. This paper aims to explore the role of frontline employees (FLEs) as mediators in transformative service processes within services targeting vulnerable users. The country’s urban challenges sometimes are considered asAlthough companies have often found it difficult to attack service problems in an organized manner, a well-established model called the gaps model provides a framework for focusing on the customer and describes the approaches necessary to close the gap between customer expectations and perceptions rapidly. United Kingdom. EHAS. HTML  If this is not the case, please contact Edinburgh Business School at the address below: Edinburgh Business School Heriot-Watt University Edinburgh. Tel +(0) 1Fax +(0) 1Email enquiries@ site  Abstract.