In this series of articles, we are focusing on the Japanese startups that recently got in the spotlight, discussing their concepts, goals and activities. Today’s company is ANYCOLOR.
ANYCOLOR (former Ichikara)
Overview
ANYCOLOR (former Ichikara) is a Japan-based VR company, engaged in a variety of VR projects.
Philosophy
There is a major change happening in entertainment. The era of “co-creation,” in which consumers and creators create content together has arrived.
The individuality and diversity of people have become more important.
For example, comments during livestream make the content interesting. For example, watching a talent play a game in their unique way while enjoying themselves makes the viewers invested and excited.
That is what we believe and what has kept us going. And now, we want to expand such entertainment as a culture and jump to the next stage.
Pursuing more diverse entertainment possibilities through “co-creation.”
From 1COLOR, to ANYCOLOR.
Let's paint the blank canvas of the company’s future together!
Service
ANYCOLOR is operating 3 services.
1. NIJISANJI project
VTuber Project
NIJISANJI project is a VTuber group featuring a variety of talented influencers who create exciting content. The objective of this project is to accelerate the beginning of the next generation of entertainment through various activities and services such as events, sale of goods and digital contents, production of music, etc. Currently, over a 100 VTubers are actively creating unique content on video streaming platforms, such as YouTube.
View more: https://www.nijisanji.jp/
2. Overseas VTuber Project
Influencer network that connects you to the world
We are expanding our VTuber business to a wide range of global markets, and localizing our products in countries around the world, in line with our goal to acquire highly passionate global fans. We have expanded our business to three Asian countries (China, Indonesia, and South Korea) as well as English-speaking countries. By utilizing networks in each country, the company aims to become a bridge to bring Japanese entertainment content to the world.
View more: https://www.nijisanji.jp/en
3. Yumenographia
Character x Communication Service
Yumenographia is our pioneering service which uses VR technology to enable two-way communication with characters in the virtual world. You can interact and share your feelings with virtual characters, and feel closer to them than ever possible in reality.
View more: https://www.yumenographia.com/
Total Funding Amount
About $26.4M
(Source: StartupDB)
Investors (featured)
Japan: SBI Investment, K Lab, Sony Music Entertainment, ITOCHU Corporation
China: Legend Capital
(Source: StartupDB)
Web URL
ANYCOLOR (Corporate website)
https://www.anycolor.co.jp/en/
NIJISANJI (Youtube account)
https://www.youtube.com/channel/UCX7YkU9nEeaoZbkVLVajcMg
NIJISANJI (Twitter account)
https://twitter.com/nijisanji_app
