Steve Bidinger is the Founder & CEO of Skai Beauty, a D2C brand with a focus on clean beauty and sustainability. Skai’s Italian-made hair care will be marketed as natural (up to 95%), organic (key ingredients), vegan (ICEA certified), and eco-friendly (packaging made with bioplastic derived from sugarcane). Steve has worked with cosmetics in Japan and around the world for 32 years; and has lived in Japan for 27+ of the past 30 years. He is American, married to Japanese with 3 children (25, 23, 21) and holds an MBA from Harvard.