Published 20 Jul 2021

Japanese Startups: What Is Makuake?

Japanese Startups: What Is Makuake?

In this series of articles, we are focusing on the Japanese startups that recently got in the spotlight, discussing their concepts, goals and activities. Today’s company is Makuake.


Makuake





Overview


Makuake is a Japan-based company operating “Makuake”, a crowdfunding platform where new services are launched and consumers can buy faster than others.  



Mission


Connect the world through the creation of new things





Vision


A World where all great things can be born, grown & preserved




Company Background


Companies are having a hard time making bold new products because the cost and risks involved in making new products in existing distributions are too high. However, Makuake is creating an environment that is easy to launch new products due to reduced cost and risk.

 

 


Services



1. Makuake


Makuake is a marketplace where new products and services are launched, and consumers can buy faster than others.




2. MIT (Makuake Incubation Studio)




Makuake offers support in product co-production and building business creation mechanisms, leveraging R&D technology from major companies.





Support Projects (by MIT: featured)


1. Sharp




・Brand naming

・Bland logo direction

・Product planning / production

・Product value translation



2. LIXIL



・Definition of business vision / mission

・Brand naming

・Brand logo direction

・Creative advertising direction



3.NEC



・Definition of business vision / mission

・Brand naming

・Brand logo direction

・Product value transition



4.Toyobo




・Initiative to generate business based on research technology

・Implementing new product generation workshop 

・Commercialization studies from user value viewpoint

・Product value transition





Market Cap


78.581B / Bloomberg Markets (as of 07/19/2021)







Investors


Japan: CyberAgent, Inc., KSK Angel Fund


(Source: StartupDB)






Web URL


Makuake (Corporate profile)


https://www.makuake.com/en/pages/company/



Makuake (Investor Relations)


​​https://www.makuake.co.jp/en/ir/