In this series of articles, we are focusing on the Japanese startups that recently got in the spotlight, discussing their concepts, goals and activities. Today’s company is Paidy.
Paidy
Overview
Paidy is Japan's pioneer and leading BNPL service with the mission to spread trust through society and to give people room to dream.
Mission
Spread trust through society and to give people room to dream.
Services
Paidy
Paidy offers instant, monthly-consolidated credit to consumers by removing hassles from payment and purchase experiences. Paidy uses proprietary models and machine learning to underwrite transactions in seconds and guarantee payments to merchants. Paidy increases revenue for merchants by reducing the number of incomplete transactions, increasing conversion rates, boosting average order values, and facilitating repeat purchases from consumers.
Paidy has 2 core components: Paidy Checkout and the Paidy API.
Consumers use Paidy Checkout to create payments and merchants use the Paidy API to manage those payments.
1. Paidy Checkout
Paidy Checkout is a checkout app that works within your existing checkout page. It provides a secure and streamlined process that works across all major desktop browsers and mobile devices. When a consumer selects Paidy as the method of payment, the Paidy Checkout app launches and guides the consumer through the rest of the checkout process. When complete, it sends the order data to Paidy, and Paidy authenticates and authorizes the payment.
2. Paidy API
Once a payment is created, you can use the Paidy API to manage the payment. The API provides a secure way to capture, refund, or cancel a payment. Request and response data are formatted as JSON.
Learn more: https://paidy.com/docs/en/paidycheckout.html
Total Funding Amount
About $637M
(Source: StartupDB)
Investors (featured)
Japan: CyberAgent Capital, SBI Investment, Mizuho Bank, Sumitomo Mutsui Bank, MUFG Bank, ITOCHU Corporation
US: Goldman Sachs, Paypal Ventures, Wellington Management
China: SIG Asia Investments
Hong Kong: Arbor Ventures
(Source: StartupDB)
Web URL
Paidy (Corporate profile)
Paidy Docs (English ver.)
https://paidy.com/docs/en/
