Connectly is a startup that operates a data-driven kids fashion commerce platform, ‘zzimcong’. zzimcong’ provides data-driven brand recommendation, fashion style suggestion, size estimating ML algorithm, and intuitive interface in a mobile environment, where it solves various problems of current kids shopping malls; uniformed brand sales, scattered product info, less credible reviews, product returning issue due to the size difference. ‘zzimcong’ has been developed by experienced commerce professionals from zigzag, who have been operating personal recommendation algorithm and mobile payment integration.