Onthelook is a startup that operates data-driven fashion style commerce platform. Onthelook develops easy-to-search services for fashion information by searching not from the product pictures but from style feeds. Onthelook suggests new paradigm in a fast-growing fashion commerce industry, where it provides a shortcut of long information search and purchase process. Onthelook have shown a superior index compared to current commerce benchmarks, reaching 53,352 downloads, 46% organic user retention after beta version release.