David Swift

London

New York City

SwiftERM AI Hyper-personalisation software

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Record ecommerce demand couples with shortages. Christmas shopping season is upon us, and this year is shaping up to be one like we’ve never seen before. New data from the <a href="https://business.adobe.com/resources/digital-economy-index.html" rel="nofollow noopener noreferrer" target="_blank" title="https://business.adobe.com/resources/digital-economy-index.html">Adobe Digital Economy Index</a>, one of the most comprehensive reports of its kind, shows that consumers are ready to spend big this holiday season, but the delays and backlogs felt across the global supply chain will cause headaches for everyone. 
<a href="https://www.swifterm.com/record-ecommerce-demand-coupled-with-shortages/" target="_blank">https://www.swifterm.com/record-ecommerce-demand-coupled-with-shortages/</a>

Record Ecommerce Demand Coupled With Shortages

On the surface, it seems to be some sort of magic bullet for ecommerce start-ups, offering a low-risk business model that makes the need for warehousing and inventory management a thing of the past. But, we want to know whether drop shipping really is a better strategy than more traditional order fulfilment. Can it really be more profitable? Or, is third party logistics actually the better way to bridge the gap between your product and your customer? 
<a href="https://www.swifterm.com/should-you-use-dropshipping-for-your-ecommerce-store/" target="_blank">https://www.swifterm.com/should-you-use-dropshipping-for-your-ecommerce-store/</a>

Should You Use Dropshipping For Your eCommerce Store? 

Is subscription the future of ecommerce? The age of ecommerce subscription is here. As of last year more than a <a href="https://www.royalmailgroup.com/en/press-centre/press-releases/royal-mail/in-five-years-time-royal-mail-s-subscription-box-report-unveils-key-trends-for-success-in-the-market/">quarter of Brits</a> were signed up for a subscription model. &nbsp;From Netflix to Spotify to coffee delivery and food preparations kits, the subscription business model has become the norm. The subscription box market alone is <a href="https://www.retailtimes.co.uk/uks-subscription-box-market-set-to-grow-to-1-billion-in-2022-finds-royal-mail/#:~:text=Legal%20Time-,UK's%20subscription%20box%20market%20set%20to%20grow%20to%20%C2%A3,in%202022%2C%20finds%20Royal%20Mail&amp;text=The%20UK%20subscription%20box%20market,million%20estimated%20spend%20in%202017.">set to be worth</a> £1 Billion by next year. 
<a href="https://www.swifterm.com/is-subscription-the-future-of-ecommerce/" target="_blank">https://www.swifterm.com/is-subscription-the-future-of-ecommerce/</a>

Is subscription the future of ecommerce?

What is the future of ecommerce? Ecommerce is an environment that’s constantly changing and upgrading as technologies improve and companies battle against each other to win a greater share of the pie.
<a href="https://www.swifterm.com/what-is-the-future-of-ecommerce/" target="_blank">https://www.swifterm.com/what-is-the-future-of-ecommerce/</a>

What is the future of ecommerce?

The belle&nbsp;époque for wine ecommerce. We are all now (finally) living in the ‘Golden Age’ of wine online, where the opportunities are enormous for those operators prepared to invest and put digital at the top of their agenda. That was the stand out message from <a href="http://www.the-buyer.net/">The Buyer</a>, they also cautioned the wine, retail and hospitality sectors about how to make the most of the universal switch to digital and that sales won’t necessarily be there long term without a real understanding of what you are doing online. 
<a href="https://www.swifterm.com/the-belle-epoque-for-wine-ecommerce/" target="_blank">https://www.swifterm.com/the-belle-epoque-for-wine-ecommerce/</a>

The belle époque for wine ecommerce

The ultimate guide to fashion ecommerce business planning. Beginning a clothing business requires a great passion for clothing design and fashion style. However, to make a successful fashion line that lasts long, you additionally need a specific fashion ecommerce business plan outline. In the event that you have ever desired to step into the fashion business, you might need to check out this blog for further templates and effective examples about fashion ecommerce business plans. 
https://www.swifterm.com/the-ultimate-guide-to-fashion-ecommerce-business-planning/ 
#ecommerce #fashion #marketing #technology #business

The ultimate guide to fashion ecommerce business planning

Inventory metrics for ecommerce. Retail is a money machine where you turn capital into inventory, and inventory into sales. The more times you run this machine, the more profit you generate. 
<a href="https://lnkd.in/exs-pJBF">https://www.swifterm.com/inventory-metrics-for-ecommerce/</a> 
<a href="https://www.linkedin.com/feed/hashtag/?keywords=ecommerce&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6836923864480575488">#ecommerce</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=marketing&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6836923864480575488">#marketing</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=inventory&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6836923864480575488">#inventory</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=technology&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6836923864480575488">#technology</a>

Inventory Metrics for Ecommerce

Personalisation gap grows despite boom. The accelerated and sustained growth in ecommerce over the course of, and since the pandemic has widened the ‘personalisation gap’ between customer expectations and retailers’ capabilities.
<a href="https://www.swifterm.com/personalisation-gap-grows-despite-boom/ " target="_blank">https://www.swifterm.com/personalisation-gap-grows-despite-boom/&nbsp;</a>
#ecommerce #technology #personalisation #marketing&nbsp;

Personalisation gap grows despite boom

DTC allows FMCG brands to feed their consumers obsession. Direct-to-consumer (DTC) routes to market have been a big feature of the pandemic, as consumers sought to stay away from shops. For food and drink brands there are many opportunities waiting to be taken. 
<a href="https://www.swifterm.com/dtc-allows-fmcg-brands-to-feed-their-consumer-obsession/" target="_blank">https://www.swifterm.com/dtc-allows-fmcg-brands-to-feed-their-consumer-obsession/</a>

DTC allows fmcg brands to feed their consumer obsession

The call-to-action email guide. When creating a call-to-action, it is essential to be mindful that email is a <a href="https://www.holisticemailmarketing.com/blog/email-is-the-ultimate-push-channel-its-not-a-shove-channel/">push channel</a> and the website is a <a href="https://blog.hubspot.com/marketing/push-vs-pull-marketing">pull channel</a> —a key difference oft-forgotten when creating call-to-actions for emails. 
<a href="https://www.swifterm.com/the-call-to-action-email-guide/" target="_blank">https://www.swifterm.com/the-call-to-action-email-guide/</a>