In this series of articles, we are focusing on the Japanese products that recently got in the spotlight, discussing their concepts, goals and activities. Today’s product is Uma Musume Pretty Derby.
Overview
Uma Musume Pretty Derby is a new game franchise following the story of aspiring Horse Girls, released in February 2021.
Achievement
Uma Musume Pretty Derby made the top 3 as a mobile game by worldwide overall revenue for April 2021.
(Source: Top Grossing Mobile Games Worldwide for April 2021)
(Web URL: https://sensortower.com/blog/top-mobile-games-by-worldwide-revenue-april-2021)
Opening Video
Song name: GIRLS' LEGEND U
URL: https://www.youtube.com/watch?v=cmuTy73jzSs&t=2s
Main Characters (featured)
1. Special Week
Personality
Special Week is well known for her bright character and positive thinking. She manifests an invincible fighting spirit and strives as much as possible to accomplish her goals. Despite getting frustrated sometimes, she never gives up. Although she is a cheerful horse girl, there are times where she is nervous and often freezes as she swims through her thoughts. She can be unaware of her surroundings whatsoever when she is worried. But her uneasy feelings do not stay long, as she will find ways to turn things around.
Appearance
She is a loving, adorable horse girl slightly smaller and more overweight than average. She has bob hazelnut hair, white bangs and a plait across the back of her head with a lavender ribbon tied on it. She wears a bow with the same color on her right ear as well. Her eyes are rose purple and always seem to carry a joyful, excited expression.
2. Silence Suzuka
Personality
Silence Suzuka is described as a calm and silent person. She is a good tactician, making her a difficult opponent to defeat. Despite her quiet and seemingly cold nature, she is quite caring to the ones around her, especially Special Week. After joining Team Spica, she finally expressed the happiness that she never had after enrolling to Tracen Academy. However she can be insecure about her speed when her leg was just healed.
Appearance
Despite her incredible speed, she has a petite body. Her hair is orange waist-length and her horse ears are covered with small green caps. She wears a white headband with green stripes and a charm on her right ear. Her eyes are green and look expressionless most of the time.
3. Tokai Teio
Personality
Her passion and enthusiasm for racing is nearly unmatched, always up for a challenge and willing to go all out to achieve victory. But she is also very prideful and cheeky at times; as shown she will purposely act depressed so Symboli Rudolf will meet up with her. Although she aims for the best, she would rather be happy than succeed with stress.
Appearance
She is a small-sized horse girl who has long amber brown hair tied in a ponytail with a pink ribbon, she also has a streak of white hair in her bangs which is slightly longer. An amber jewel with two ribbon tails is present on her right ear. Her eye color is sky blue.
(Reference: Uma Musume Wiki)
(URL: https://umamusume.fandom.com/wiki/Uma_Musume_Wiki)
Operating company
Overview
Cygames is a subsidiary company of CyberAgent Group, an operator of ABEMA (media) and the Internet advertisement business, specializing in game planning and game development.
Vision
The Best in Entertainment
1. Game Together
Cygames is serious about gaming. We think that it’s an essential part of the creation process. Don’t be surprised if someone hands you a gamepad in your time here.
2. Think Together
Our experience as players and creators informs everything we produce. We’re always working together to uncover what makes great games tick.
3. Make Together
We create incredible gaming experiences. Our members see every graphic and every line of code as a chance to shine.
Investors
Japan: CyberAgent, DeNA, Nintendo
(Source: Corporate website of Cygames and DeNA)
Web URL
Uma Musume Pretty Derby (Service website)
Cygames (Corporate website)
https://www.cygames.co.jp/en/corporate/
